Professional Summary:
Dynamic marketing professional with an analytical, creative, and imaginative perspective. Known for driving innovative initiatives across diverse industries, focusing on automating processes and developing strategic campaigns to deliver high-quality results. Adept at collaborating with cross-functional teams to maximize the impact of branding and visual communications. Committed to leveraging innovative digital strategies to engage audiences and support long-term business success.
Professional Experience:
Senior Graphic Designer - May 2024 - Current
Mendez Media Marketing - Fresno, CA
Mendez Media Marketing - Fresno, CA
Team leader delivering professionally designed digital assets with HTML-coded files for rapid deployment in CRM marketing campaigns, paid email, Facebook, LinkedIn, and Google My Business social networks.
Collaborate with media buyers adhering to OEM branding requirements to quickly develop visually compelling design solutions that resonate with target audiences.
Streamline production of multiple projects concurrently, effectively prioritizing tasks, resources, and timelines to ensure timely delivery and client satisfaction for automotive clients such as Lexus, Honda, GMC, Chrysler, Dodge, Jeep, Ram, Mazda, Kia, Jaguar, Land Rover, and Volvo.
Sole Proprietor - 2010 – 2024
C. Curry Design - Fresno, CA
C. Curry Design - Fresno, CA
Marketing and Design Services - Expertise in real estate, law, economic development, retail cannabis, campaign development, STEM (science, technology, engineering, and mathematics), government relations, sustainable energy, automotive, and more.
Business Marketing Expert: 2020 - 2024
Utilizing design and marketing expertise, a proven track record in the cannabis sector was established through collaboration with industry leaders such as TRP, Vicente Sederberg LLC, and Puzzle Group.
Designed award-winning business proposals and directed high-impact presentations for elected officials, which were crucial for securing licenses and advancing initiatives.
Played a pivotal role in developing compelling marketing documentation and product decks, establishing timelines and key design strategies to achieve ambitious goals. As a key contributor, helped secure 7 retail licenses across California alone, and numerous locations throughout the United States.
Instrumental in campaign measures to support legal distribution initiatives, enhancing local tax revenue streams through successful voter engagement.
Madera, California, Measure R, Marijuana Business Tax (Passed Nov. 2020), Laguna Woods, California, Measure T, Cannabis Business Tax Measure (Passed Nov. 2022), Contra Costa County, Measure Q, Voter-Protected Open Space Overlay Ballot Measure (Passed Nov. 2022)
Directly contributed to clients' growth and expansion including Cookies, Lemonnade, Dr. Greenthumbs, Pure Beauty Farms, OZ Cannabis, Kine Buds, MOMs, and Left Coast Holdings.
Local Business Brand Director: 2014 - 2024
Enhanced brand visibility to support service area expansion in solid waste and recycling, securing contracts in key cities like Reedley and Los Banos.
Spearheaded the design of impactful truck wraps that reinforced the brand’s commitment to sustainability while capturing community attention.
Developed persuasive proposals, marketing decks, event signage, and LinkedIn profiles that effectively communicated the company’s mission and services.
Led the design and packaging of a CDFA organic-certified compost product, contributing to its successful market introduction.
Magazine Design Strategist: 2010 - 2024
Contracted Art Director for various colleges within California State University, Fresno. Led the design, branding, and production of key publications, including "Elements" magazine for the College of Science and Mathematics, "Access" magazine for Continuing and Global Education, and several publications for the Water Energy Technology Center.
Developed comprehensive timelines and streamlined processes to ensure each publication met high-quality standards and adhered to deadlines.
Closely collaborated with stakeholders, ensuring each magazine highlighted key accomplishments while aligning with broader fundraising goals. Leveraging graphic design expertise and strategic marketing skills, to create visually compelling layouts and engaging content that resonated with our diverse audience, fostering a stronger connection between the university and the community.
Successfully produced over 14 issues until the University began to require colleges to utilize in-house marketing services.
Director of Marketing, 2006 - 2010
Fresno County Economic Development Corporation - Fresno, CA
Fresno County Economic Development Corporation - Fresno, CA
Led initiatives to showcase Fresno County’s vibrancy, cultivating a positive brand image and driving economic growth.
Developed and grew strong relationships with key stakeholders, including city and county leaders, to collaboratively promote job growth opportunities in the region.
Spearheaded initiatives including the Real Estate Forecast, Billion Dollar Tour, and Buy Local Campaign, coordinating details and engaging the community on benefits and job creation. The EDC collaborated with the High-Speed Rail Authority to work on proposals that supported this vital economic opportunity. The Buy Local Campaign reached five counties, establishing a lasting and influential message.
Significantly enhanced corporate revenue through innovative web-based advertising. Managed publications and annual reports, directing writing, editing, and public relations efforts, which contributed to raising nearly $100,000 per publication and breaking record sponsorships and attendance in the organization's history.
Designer/Information Management, 2003 - 2006
CB Richard Ellis - Fresno, CA
CB Richard Ellis - Fresno, CA
Managed and coordinated all marketing projects for five real estate divisions within the firm. Utilized design expertise to develop industry standards for marketing commercial real estate in Fresno County.
Provided technical assistance and training in marketing solutions while supervising interns to develop and maintain the property research database for quarterly reports. Played a crucial role in systems management and installation. Assisted IT with office server installation process in Fresno & Albuquerque.
Key Skills:
Business Proposals
Branding Strategies
Problem-Solving
Visual Storytelling
Magazine Design
Corporate Graphics
Adobe Creative Suite
Advertising
Creative Direction
Photo Editing
Professional Photography
Digital Asset Creation
Web Publishing
Team Leadership
Education:
Fresno Pacific University,
Fresno, CA
B.A. Fine Art, 2000
Fresno, CA
B.A. Fine Art, 2000
Academy of Art University,
San Francisco, CA
Graphic Design, 2001
San Francisco, CA
Graphic Design, 2001
Awards & Certificates:
40 Under 40,
Fresno Business Street, Award
Recognized for exceptional leadership and innovation in the marketing sector, in 2008
Fresno Business Street, Award
Recognized for exceptional leadership and innovation in the marketing sector, in 2008
Leadership Fresno,
Fresno County Chamber of Commerce, Graduating Class XXVI, 2010
Fresno County Chamber of Commerce, Graduating Class XXVI, 2010
Certificate of Special Congressional Recognition
For Investing in Fresno County's Future, 2011
For Investing in Fresno County's Future, 2011